Gender Representation in Advertising
It is estimated that the average American sees approximately 37,000 television commercials every year. Advertising is a pervasive form of media to which people do not often give conscious attention and, therefore, its social messages are likely to remain unquestioned. The focus of this website is to explain the hidden social messages and some of the positives and negatives of these messages in advertisements on TV, in magazines, on billboards, etc. Throughout the website you will learn who these advertisements are affecting, what advertisers are doing, when and where they are doing it, and how the advertisements affect their viewers.